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I’d rather be a purple cow

I like Seth Godin. He is a quirky guy with great ideas, which are also sometimes quirky. Recently, I watched a TED talk of his and he used the example of working to find a business that is a purple cow. His point was that when we drive down the road, we see a bunch of cows, no one ever says “Hey, a cow”. But if we drove down the road and saw a purple cow, that would stand out and we might say “Hey there is a purple cow!”

I think Seth Godin is a purple cow. He is bald and wears funny glasses, and his style makes him stand out in such a way that, usually causes me to notice him even before he speaks. But his speaking as a marketing guru is worth noting as well. Through a blog, podcasts and several published books, he coaches people in business to, break outside the status quo and do something no one else had done. Smart.

But as usual, it got my mind wandering. And it wandered to the nursery rhyme you might remember:

I never saw a purple cow

I hope I never see one

But if I saw a purple cow

I’d rather see than be one.

I love nursery rhymes and children’s books, and often find them to have some of the most sage wisdom.   But I actually inaccurately remembered this one the first time around. I transposed the last line to:

I’d rather be than see one.

And I’m sticking with it.

I don’t work with people every day to help them figure out how to develop a purple cow like Godin does. But as a therapist, I do often work with people who need to realize that I believe is their innate ability to be a purple cow, a green or horse, or whatever suits their fancy.

The dilemma for most people is that they too aren’t used to seeing purple cows and instead work to keep their color under wraps in order to fit in with all of the other cows.

In a recent blog (uniquely you) I talked about the importance of authenticity. If you are really a purple cow and you’ve made yourself brown or black, it’s hard to be authentic.

What is something you secretly always wished you had done? I’m not talking about the bucket list here. I’m talking about those things that you wanted to do, but felt you might not be good enough for. Or worse still, someone else thought you weren’t good enough?

How can you produce anything different if you keep your mind in the same small box that everyone else keeps theirs in? If you only play where the other cows play, eat the same food, rest at the same time, it’s hard to stand out.

To be a purple cow, means to think about what “I want” before seeing what everyone else is about to order. It doesn’t mean to become a narcissist and disregard everyone else’s wishes. It means simply to value your own separateness in conjunction with theirs.

To be a purple cow means not worrying who is looking at you, judging you. And it especially means to not worry about it even before you arrive somewhere by trying to anticipate their judgment. It means to wear what makes you feel fabulous.

Being a purple cow means to have your own feelings, rather than have them dictated by the group consensus.

Being a purple cow means to stand firm in your convictions.

Most of all, being a purple cow means to invest in the art of introspection to know yourself well enough to appreciate and value you.

Thanks for reading. I always appreciate your time and hope you’ll leave me a comment. If you like what you heard, please pass it on to someone else. Until next time. Take good care